I designed the layout and wrote the copy for this brochure promoting two Matrix C.R.A.F.T. Centers, where stylists could continue their education through Matrix/L'Oreal-run training.
Please click on images for larger, legible format.
I'm a copywriter. And not because when I was a kid I thought, 'I'm going to be a copywriter when I grow up.' No, I thought I was going to be a doctor. Or a musician. But I realized I get really woozy at the sight of blood, and I can't sing worth a damn, so those dreams went out the proverbial window. I did find, however, that I write unbelievably witty advertising, marketing and PR copy, and truly enjoy doing so - thus, I decided I would leave the singing to the Britney's of the world and the doctoring to the McDreamy's and just follow my true passion and talent. I look forward to sharing it with you here, and possibly within your growing business.